I love bringing ideas to life visually. There is something about seeing what starts out as an idea turn into an actual real life tangible piece that’s ready to be shared with the world. I get excited about what could be and the potential an idea has!
EXPERIENCE & APPROACH
I have been a designer for 13+ years in the corporate and freelance world. I have experience with logo design, print and web marketing, catalogue and curriculum production, design and launch of new brands, creating and managing organizational structures for design projects, and creating and managing brand guidelines. View resume.
This wide variety of experience has moved me to a holistic approach in every design project I do. Every piece of design within a brand is connected and supports each other in it’s own unique way.
My style is clean and simple. I believe this approach helps clear out the noise that can easily muddy up the design and therefore cause confusion. When design, I am always putting myself in the customers shoes. I'm a strong believer in making it easy for the end user to quickly understand what you are selling or providing.
MORE ABOUT ME
When I'm not designing you can find me reading, sewing bags for my Etsy shop @rachelmadecompany, experiencing life with my husband and dog, and spending time with family and friends. A warm cup of matcha tea is always the start to my day and a bowl of popcorn is the way to my heart.